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Self-paced course3 Modules8 Lessons

Renewal & Expansion Operations

Build AI-native renewal systems that detect churn signals early, automate renewal timelines, and surface expansion opportunities before customers start shopping alternatives. Based on the renewal playbook framework.

Preview First Lesson Free

Also included with Pro membership — $299/mo

Course Modules

3 modules, 8 lessons

Module 1Free Preview

Why Renewals Fail

Understand the structural problems that keep renewal rates stuck in the mid-80s: data decay, misleading health scores, and feedback cycles that are too slow to catch risk.

3 lessons

Start →
  • The Retention Number You're Actually Measuring (And What It Hides)
  • 3 Churn Signals That Predict Failure Before It Happens
  • Health Scoring with Real Inputs (Not Activity Theater)
Module 2Pro Access

Building AI-Native Renewal Systems

Build the three core AI-native capabilities that transform renewal operations: usage decline detection, stakeholder turnover tracking, and expansion signal qualification.

3 lessons

  • Usage Decline Detection and Automated Response
  • Stakeholder Turnover Tracking and Re-engagement
  • Expansion Signal Qualification
Module 3Pro Access

Operating the Renewal Machine

Learn the implementation sequence that ensures each capability builds on the previous one, and the metric framework that drives continuous improvement in retention and expansion.

2 lessons

  • The Build Sequence: Health Model, Renewal Automation, Expansion
  • Measuring Renewal Operations (NRR, GRR, Expansion Rate)

What You'll Learn

  • Decompose your retention number to reveal the true cost of your current renewal process
  • Build an outcome-based health scoring model validated against your historical churn data
  • Implement automated detection for the three churn signals that predict failure 6-8 weeks early
  • Design triggered playbooks that respond to risk signals without depending on CSM attention
  • Build an expansion signal detection system that converts at 3x manual identification rates
  • Operate a three-metric framework (GRR, NRR, expansion rate) that drives continuous improvement

Downloadable Resources

PDF worksheets and templates included with this course

Renewal & Expansion Operations — Complete Worksheet

PDF · ~420 KB

Download

Included in worksheet

8 in-depth lessons with practical frameworks and implementation guides
Health score model template with validated signal weights
Expansion signal qualification framework
Renewal timeline automation blueprint

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