Industry Sprint — Technology & SaaS

PLG Accelerator

Product-led growth engine that transforms product usage data into sales pipeline -- identifying product-qualified leads, automating the PQL-to-SQL handoff, and triggering expansion motions when usage thresholds fire.

14 days

Sprint duration

If we don't hit your success metrics, we extend the sprint at no additional cost.

The PLG conversion gap

2-5%

of free users convert without sales assist

60%

of PQLs never get contacted by sales

higher conversion when PQLs get timely outreach

Product-led growth creates demand, but most companies leave conversion to chance. An AI-powered PQL engine ensures every high-intent user gets the right sales touch at the right time.

Sprint phases

Product Usage Intelligence

Days 1-4

Automated PQL-to-Sales Qualified Lead (SQL) Pipeline

Days 5-9

Expansion Motion

Days 10-12

Attribution & Handoff

Days 13-14

Success metrics

Every sprint is measured against concrete outcomes, not activity.

PQL-to-SQL Conversion Rate

>25%

Time-to-Revenue

-40%

Net Expansion Rate

>120%

Sales-Assisted Conversion Lift

>2x

Best starting point for teams that

Have a freemium or free-trial product with growing self-serve usage
Are struggling to identify which free users are ready for sales outreach
Want to automate the PQL-to-SQL handoff without adding headcount
Need to trigger expansion motions (seats, tiers) based on usage data

Recent Deployments

DevTools · 4-person GTM

0.8% free-to-paid conversion→2.4% conversion, PQL-driven outreach

Achieved in 21 days

API Platform · 6-person GTM

No usage-based signals→Real-time PQL alerts, 45% faster activation

Achieved in 14 days

Results shown are from real engagements. Individual outcomes vary based on team size, data quality, and market conditions.

Turn product usage into pipeline

Book a strategy call. We will review your PLG funnel and scope the sprint.

Get Started